Greater Toronto Area, Ontario
Growth Marketing & Demand Generation
I build acquisition systems across paid media, SEO, CRM, content and websites that turn marketing activity into qualified pipeline and revenue.
Executive snapshot
Experience spanning cross-functional collaboration, demand generation, entrepreneurship, community marketing and business growth.
Cross-functional
Connecting sales, technology and marketing teams
50+
qualified leads per month at MHouse
30+
clients served building Qaurus from 3 to 15 people
70K+
member healthcare professional community
60%
business growth supported by marketing-led acquisition
Career journey
From photography and design to building an agency, running an ecommerce business and leading marketing across international markets.
2015
Began commercial food and wedding photography while studying Economics at NUST. Working with business owners sparked my interest in how creative work could help attract customers.
2018
Completed my BSc (Hons) in Economics and founded a digital marketing agency offering photography, design, branding, social media and paid advertising.
2018–2021
Expanded Qaurus from 3 to 15 people and served more than 30 clients. My role grew to include strategy, creative direction and team leadership alongside hands-on work.
2020
When the pandemic disrupted hospitality, I diversified into technology, healthcare, manufacturing and ecommerce, adapting our approach to different audiences and buying journeys.
2021–2022
Managed paid media for US ecommerce, skincare, healthcare and service businesses through Izoc, developing a sharper focus on acquisition, testing and return on spend.
2022
Joined a UK retail technology group in a social media role while co-founding a home décor ecommerce business. The two experiences deepened my understanding of B2B demand and ecommerce profitability.
2023
Took on sponsor marketing, CRM and lifecycle campaigns for a US healthcare professional community, connecting campaign planning with lead follow-up and partner relationships.
2024
Expanded into end-to-end demand generation across paid media, SEO, content, website conversion and reporting, working closely with sales and technology teams.
2025
Directed MHouse’s brand and website overhaul, supported growth for Relief Buddy in Canadian healthcare and sold my share in Home Hatch after relocating to Canada.
2026
Today, I specialise in lead generation and growth marketing, connecting sales, technology and marketing while staying involved in campaign planning, creative direction and optimisation.
Creative foundations
My early work covered food, products, restaurants and weddings. Photography taught me to think about lighting, composition and the details that shape how people see a business.
Working with business owners connected that creative foundation to social media, brand building, paid advertising and, eventually, growth marketing.
Making content taught me how to capture attention. Marketing taught me what to do with it.
02 / Current specialism
Selected work across B2B lead generation, ecommerce, app acquisition and lifecycle marketing.
Progressed from social media to leading the marketing function across paid acquisition, SEO, website conversion, content and reporting. Worked with sales and technology teams to improve lead quality and guide marketing investment.
Repositioned the brand and directed the website rebuild to support clearer messaging and conversion.
Aligned paid media, SEO, content and CRM around a shared customer journey.
Used lead-quality feedback from sales to refine campaigns, audiences and budget allocation.
Worked across sales, technology and marketing while staying involved in campaign planning, creative feedback and optimisation.
Worked on acquisition for two audiences: healthcare employers and professionals. Combined brand direction, paid media, landing pages and SEO content architecture around their different needs.
Created distinct website journeys for healthcare employers and professionals, with messaging tailored to each audience.
Developed landing pages and content around the search needs of healthcare employers and professionals.
Combined content development with work to strengthen the website’s search authority.
Used registration goals alongside search reporting to keep acquisition focused on business outcomes.
Built the brand and commercial side of a home and kitchen ecommerce business. Owned marketing, product presentation, the website and acquisition while an operating partner managed fulfilment.
Developed the brand, packaging and product presentation to establish a consistent retail experience.
Managed acquisition spend against revenue to support sustainable margins.
Improved product presentation and the shopping experience to help convert existing demand.
Developed a consistent presence for a technical B2B brand across its website, social media and printed materials. Combined SEO and content strategy with hands-on social creative, website work and brand materials, including the corporate calendar.
Organised the website around product applications and the information technical buyers need.
Maintained an ongoing SEO and content programme to build visibility in a specialist category.
Aligned the website, social content, corporate profile and calendar around a consistent brand presentation.
Managed sponsor marketing and lifecycle campaigns for a healthcare professional community. Connected promotional calendars, HubSpot workflows, segmentation, email, text and webinars with sponsor reporting and follow-up.
Campaign & lifecycle coordination
Created a repeatable campaign process from sponsor onboarding through promotion, follow-up and performance reporting.
Used HubSpot workflows to streamline sponsor administration and make lead follow-up more consistent.
Reviewed sponsor outcomes and campaign performance to support retention and improve future activity.
Connected Shopify design, paid advertising and email follow-up for a fashion ecommerce brand. Helped increase sales by 150% over six months, with abandoned-cart email flows supporting purchase recovery.
Worked across Shopify design and paid advertising, bringing the storefront and customer acquisition together for a fashion brand.
Manage app-install advertising and website SEO for a football-shirt collecting platform. The work combines paid acquisition with organic discovery, using campaign reporting to assess creative and market performance.
Selected campaign creatives, presented in social-ad mockups.
Managed US paid media across ecommerce, skincare, healthcare and services, with approximately $50K in monthly spend and reported portfolio ROAS of 4×. Responsibilities included campaign strategy, audience and creative testing, optimisation and budget allocation. 2021–2022.
Design & creative execution
Photography, social campaigns, product presentation and websites form part of my creative foundation. I still draw on that experience when shaping campaigns and directing a team.
Hospitality campaign design
My contribution: photography and hands-on design
Grooming products and social creative
My contribution: photography and hands-on design
Food and promotional campaign artwork
My contribution: hands-on design
Product-led social campaign artwork
My contribution: hands-on design
Online ordering promotional creative
My contribution: hands-on design
Retail offers and social promotions
My contribution: hands-on designSelected website work across automotive, healthcare and hospitality technology. Shopify projects are featured above.
Automotive website · desktop and mobile
Healthcare website · desktop and mobile
Hospitality EPOS website
My contribution: creative direction · design executed by the teamThe full skillset
A specialist focus on lead generation, supported by experience across the work that makes acquisition succeed.
Campaign strategy, Meta and Google Ads, audience and creative testing, SEO, content architecture and qualified lead generation.
Websites, landing pages, ecommerce, CRM workflows, lead routing, segmentation, email and nurture campaigns.
Photography, hands-on design, brand presentation, creative direction, team coaching, reporting and budget allocation.
Local retail: digital marketing, social and Google Business Profile.
Healthcare: branding, website, social and local radius advertising.
Grooming: Shopify, photography and paid acquisition.
Meraki, Chattha’s, Hot Breads and Ice Cream Republic: photography, social content and promotional campaigns.
Let’s talk
I’m interested in lead generation, demand generation and growth marketing roles where I can combine strategic ownership with a practical understanding of the work.
Based in the Greater Toronto Area, Ontario.